Hyundai and Genesis Global Design Head SangYup Lee Named 2023 World Car Person of the Year

Updated on 05 September 2023
  • The award honors Lee as the creative mind behind stunning cars unveiled in 2022, including IONIQ 6, all-new KONA and N Vision 74
  • Lee is the second consecutive World Car Person of the Year win for Hyundai Motor Group following Luc Donckerwolke in 2022

Dubai, March 1, 2023 – SangYup Lee, Executive Vice President and Head of Hyundai and Genesis Global Design Center, is the 2023 World Car Person of the Year, according to the World Car Awards (WCA) jury panel representing over 100 industry experts and journalists.

Remarkably, this is the second consecutive World Car Person of the Year win for Hyundai Motor Group. Luc Donckerwolke, President and Chief Creative Officer, Hyundai Motor Group was last year’s winner.

This year, WCA recognized Lee as the creative mind behind some of the most stunning and innovative concept and production cars unveiled in 2022, including Hyundai IONIQ 6, the all-new KONA and the N Vision 74 rolling lab, which took the public by storm last summer.

Notably, WCA honored Hyundai IONIQ 5 — for which Lee led the design — with several honors last year at the New York International Auto Show, including World Car of the Year, World Electric Vehicle of the Year and World Car Design of the Year.

The jury noted that Lee’s strong design philosophy, vision and leadership have been instrumental in shaping Hyundai’s new design language, as shown by the brand’s recent successes. He continues to be a driving force behind the brand’s commitment in creating iconic and emotional designs.

“This honor is not the recognition of an individual but a testament to a shared collective passion for creativity encouraged by the dedication of Hyundai top management who set us high standards to achieve,” said Lee. “It is the unwavering diligence of the many talented people who contribute to making Hyundai Design what it is today.”

Lee added, “Hyundai’s exceptional leadership presents us with thought-provoking challenges, and each design team member in turn provides invaluable support to deliver successful results. Hyundai is taking on many challenges, but this is just the beginning. We believe our greatest achievements lie ahead of us.”

According to WCA, eligibility for the Person of the Year award depends on candidates having made a significant contribution to the global automotive industry with global repercussions during the period of Jan. 1 to Dec. 31, 2022 (not limited to one market or region). That contribution could include a significant impact to their brand or company, for example, or a significant safety, engineering, design or technical advancement or other significant benefit for the consumer.

For more information about the award, please visit

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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe.
Based on the brand vision ‘Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider.
The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services.
In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.

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Firas Rehimi
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Hyundai Motor Company Middle East & Africa Head Headquarters

Mohammad Samir